NEOM TRAILS
Saudi Arabia. 2023
We were engaged in conceptualizing and designing an unprecedented multi-sensory technological spectacle amidst a breathtaking desert landscape. This visionary project aimed to illuminate the richness of Bedouin cultural heritage through a state-of-the-art immersive experience, seamlessly integrating a rich tapestry of auditory and visual elements. Our mandate encompassed the meticulous oversight of experience design, graphic design, sound design, and architecture on behalf of Avesta Group— a renowned industry leader in cultural projects worldwide.
The undertaking was nothing short of a journey into the heart of the NEOM region, where myriad stories and traditions were made visible. Our role involved not just creating an entertainment experience, but crafting a narrative that celebrates the depth and diversity of this unique geological and cultural environment.
